Text animations add flair and dynamism to your videos, turning a simple video into an engaging piece of work. However, because animations can strongly capture attention, misusing them can lead to distractions rather than enhancements.
Here’s a list of what to do and avoid when adding text animations to your videos.
Dos for Applying Text Animations
DO keep it simple and subtle
Less is more. Avoid overloading your video with animations. A slight touch of motion can significantly impact without overshadowing your content.
DO make sure it is readable
Complex animations can compromise the readability of your text. Subtle movements like a simple directional drift or slow fade can reinforce your message without overpowering it.
DO choose animations that enhance your story
Choose animations that align with your video’s narrative. For example, a yoga studio might use smooth, elegant styles, while educational content might benefit from bolder effects.
Don’ts for Applying Text Animations
DON’T animate every text on the scene
Avoid animating all text boxes simultaneously. Selectively choose which text to animate. Too many animations in one scene can distract from your video's purpose.
DON’T make your animations too long
Ensure animations are brief enough for viewers to read the text before the scene ends. Consider the scene length and the text you need to animate before deciding on the style.
DON’T include animations just for the sake of it
Beyond the aesthetic appeal, consider what the animation conveys before applying it. Choose meaningful styles that enhance your message. Avoid using animations just for the sake of having them.
Final Tips
Experiment with different styles, preview frequently and adjust until you achieve the desired effect. Finding the right balance will add value without overwhelming the viewer.
Ready to apply those text animations? Here are more resources to get you started.