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How to make good videos on Pictory
How to make good videos on Pictory

If you are unsure about how to polish up your videos, here are a few steps to get you started.

Mmekobong Silas avatar
Written by Mmekobong Silas
Updated over a week ago

Creating a captivating and professional video on Pictory is quite easy. With a few extra touches, you can improve your videos to make them more engaging and polished.

Follow these steps to get started:

Tip 1: Keep your scenes short

Avoid lengthy scenes in your video. Aim to keep each scene under 10 seconds unless necessary. Shorter scenes help maintain viewer interest by frequently changing visuals, making your video more dynamic and engaging. If needed, split longer scenes to reduce their duration.

Tip 2: Maintain brand consistency

Enhance brand awareness by maintaining a unique theme across your videos. Set up a brand kit to streamline your workflow. Applying a brand to your videos can help ensure the use of consistent colors, fonts, and logos to reinforce your brand identity. This helps in creating a professional and cohesive look.

Tip 3: Use voiceovers efficiently

You can choose from over 100 AI voices available on the app. If you’d rather add a personal touch with your own voiceover, you can use the autos-sync feature to easily add your recorded or uploaded voiceover to your videos in one click.

Tip 4: Explore text styles

Ensure your text elements enhance, rather than overwhelm, your video. Hide captions when necessary to avoid clutter. Use decor textboxes like headings and subheadings to reinforce your message. Don’t forget about text animations. Text animations can add a bit of flair to your video by conveying the message in a fun and engaging way.

Tip 5: Keep your scenes appealing

The AI selects relevant visuals based on the text in each scene, but you can refine this further. Add multiple visuals to a scene, apply color overlays for depth and consistency, and use elements such as GIFs, and stickers. However, avoid overloading the scene; aim for visual appeal without distraction.

Tip 6: Include a Call to Action (CTA)

End your video with a clear CTA, such as subscribing to a channel, visiting a website, or making a purchase. Utilize relevant GIFs and media elements to create unique outros (and intros) for your videos, driving viewer engagement.

Bonus Tip

Remember to optimize your video for its intended platform (YouTube, Instagram, Facebook, etc.). Using popular themes can make your video more relevant and appealing to your audience.

Whether you’re a beginner or a pro, creating videos can be challenging. Don’t worry if it doesn’t turn out perfect on the first try. Review and edit your video multiple times, checking for errors or inconsistencies. Share the preview link with others to get feedback and identify areas for improvement.

Be patient with yourself and if you need assistance, reach out to us at [email protected].

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